Rui holds a degree in Economics and has over 30 years of professional experience in finance and management. Throughout his career, he has held various leadership roles, including CFO positions in both multinational and industrial environments. His areas of expertise include financial planning, cost control, performance management, corporate restructuring, mergers and continuous improvement processes. He currently works as a strategic consultant, supporting companies with financial analysis, decision-making, and achieving sustainable growth. His approach focuses on the link between financial analysis, business strategy and organisational performance.