Sónia has a degree in Journalism and Communication, specializing in Multimedia, and a postgraduate degree in Marketing from the University of Porto. She has over 15 years of experience in marketing, communication and project coordination, having held senior management positions in retail, technology, education and consulting environments.

Throughout her career, she has developed and implemented brand and communication strategies, managed multidisciplinary teams and coordinated digital and traditional communication activities, as well as event-oriented actions in national and international contexts. Her experience includes omnichannel marketing, stakeholder management, partnerships, corporate communication and large-scale events.

Sónia combines vision and strategic guidance with a strong practical and operational approach, supported by a data-driven mindset and a high level of attention to detail. She has extensive experience working in fast-paced, multicultural environments, ensuring alignment, structure and execution in projects and teams.